Frequently Asked Questions About Search Engine Optimisation
Search engine optimisation is complicated, and with the way search engine's operate, SEO is changing daily. That's why most companies choose to find a knowledgeable and professional optimisation company to undertake their SEO requirements and help get their websites ranking at the top of search engine results.
Here are the most commonly asked questions (and answers) that we hear about website optimisation...
What is SEO?
SEO (short for Search Engine Optimisation) is the process of improving a website's ranking in search engine's search results.
This process can include acquiring backlinks from other, relevant websites, adding content to your website, adding or improving the code "tags" within your website and gaining "likes" and "shares" through social media. There are actually many attributes that can make up the entire SEO process.
How does SEO work?
Search engine optimisation works by demonstrating to search engines that your website contains the most relevant information for the person who is searching online.
Search engines use all the information they can gather to decide who's website is the best, and most relevant, and SEO is the way to show them what your website is all about.
Does SEO last forever?
In most cases no. The efforts that are put in to SEO should be continual to ensure your website's rankings steadily improve and demonstrate that the site is active and striving to provide the best possible answers to the queries which are searched for in search engines.
Can SEO help social media pages?
Yes. Search engine optimisation can help any web page or website, including your social media pages (Facebook accounts or business pages, Twitter feeds, Linkedin profiles...), YouTube channels or videos, Instagram profiles and any other website page, account or profile which you want to promote.
If you are a business you may have several accounts including your own business website, Facebook page, Twitter account and others which can all be optimised separately.
How will SEO help my business?
Search engine optimisation helps by demonstrating to the search engine's (like Google or Bing) that your website is popular, well structured, offers helpful and unique information and is easy to use.
This is the same for the optimisation of other channels, like social profiles.
If the search engines can see that your website covers all of the factors above, the likelihood is that you will rank higher than your competitors and in-turn, you will get more traffic (visitors) to your website.
This higher volume of website visitors will result in more sales to your business.
How much does Search Engine Optimisation cost?
The cost of good quality SEO depends on the size of your potential audience, as well as how quickly you want your website to perform better and how much competition there is in your business niche. Find out more about our affordable SEO plans below.
P1 Online have put together 3 SEO plans which offer everything from a simple ongoing boost to your website's optimisation, to full-on SEO which will continually boost your website in the search engine rankings:
Package 1: "Cheap Monthly SEO"
This package gives your website a steady flow of new links to your site each month, which will boost your site at a gradual pace and increase traffic to your website. Find out more...
Package 2: "Local Business SEO"
This package will provide your website with a powerful ongoing boost to attract a local audience to your website. We will build quality links to your site, write articles on other websites to promote your business, and offer valuable advice on changes which can be made to your website in order to improve rankings and make customers visits to your website as easy as possible.. Find out more...
Package 3: "Complete National SEO"
The complete national SEO package is an all-round ongoing boost to your website, where we take care of everything on and off your website to ensure your rankings are improved month-on-month, all across the UK. Find out more...